eugene
guye

Experience

Active Draping, Digital Marketing Manager

2015 - 2023

Active Draping are an event hire business in Melbourne. I was originally hired to build Active Draping’s website and was kept on to maintain the website, social media, SEO as well as all marketing for Luxe Chandeliers. Both websites are fully decked out with a product hire shop as well as new copy by me that really gives the viewer a sense of luxury wedding styling on every single page. My duties include:

• Blogging for SEO and all digital marketing including using AI to assist in creating content in a timely manner.

• Web design including layout, all written content and on page Search Engine Optimisation.

• Email automation and sequencing for generating new leads for the business and sales team.

• Monitoring Google ranking by using Ahrefs, Ubersuggest and recrawling website using Web Developer Tools.

• Monitoring competitors and creating strategies to exploit weaknesses and rank for additional key search phrases.

• Ensuring Website followed best practices for SEO including, content hierarchy, URL slugs, meta data descriptions, backlinking and using Hubspot and Facebook pixel for remarketing strategies.

• Code injection and altering HTML, CSS to fix any website issues as they occurred with platform updates.

Luxe chandeliers, Marketing Manager

2017 - 2023

I helped this business rebrand a purchased business to make it more profitable and appealing to their customer base including new logo, new mobile responsive website as well as monthly blogging to help the business appear on the top of Google search results. My duties included:

• Blogging for SEO and all digital marketing including using AI to assist in creating content in a timely manner.

• Web design including layout, all written content and on page Search Engine Optimisation.

• Email automation and sequencing for generating new leads for the business and sales team.

• Monitoring Google ranking by using Ahrefs, Ubersuggest and recrawling website using Web Developer Tools.

• Monitoring competitors and creating strategies to exploit weaknesses and rank for additional key search phrases.

• Ensuring Website followed best practices for SEO including, content hierarchy, URL slugs, meta data descriptions, backlinking and using Hubspot and Facebook pixel for remarketing strategies.

• Code injection and altering HTML, CSS to fix any website issues as they occurred with platform updates.

staging connections, event designer

2013 - 2015

I worked as an Event Designer in some of Melbourne’s premier venues including Crown Casino, Park Hyatt, Grand Hyatt, MCG, Domaine Chandon just to name a few. I was directly responsible for meeting and presenting design concepts to high end clients and then executing complex event designs including moving ceiling installations, custom set design work as well as furniture styling for some of Australia’s largest events.